top of page
Brandy Bio for web.png

With more than two decades in the design industry & a love for hospitality and community, Brandy Bell decided to bring her heart for teaching and encouraging to the forefront of her business endeavors. In 2012 Brandy Bell formally founded Southern Bell and Company, (So. Bell & Co.), a multimedia production company. The Mission: “To encourage, empower, and equip one another to become all we are created to be; through in-person events, media platforms, print publications, and thoughtfully designed products. Our goal is to inspire each other to love our people well, create authentic community, and make the ordinary – absolutely lovely.” 

When asked why she felt the need to create a TV show, Brandy has this to say:

 “My heart for the show is the same as everything else we do at So. Bell & Co. We want to encourage, empower, and equip our viewers with a uniquely different show that will inspire them to have an impact in their own communities.


I think West Texas has a lot we can model for others, with our zeal for neighboring, natural propensity for hard work, and an overcoming spirit. We also want the world to see that the real value of our region lies above ground. When you ask someone why they love West Texas, they immediately say it’s because of the people. We agree. And we want to showcase this. On a personal note, having lived all over the country, I am convinced that there is something truly special about our West Texas community. The depth of character, desire to help others, and strong sense of pride is unparalleled. And our world needs more of this.”


Along with speaking, writing, and teaching, Brandy enjoys any opportunity to encourage women. She and her husband, Kyle, live with a multiplicity of codependent animals on their “Little Teeny Farm” in Midland, Texas.

The Host
Luke Bio for web-3.png
Tori Bio for web-4.png
The Crew

Assistant Producer:

A Midland Native and graduate of Texas Tech, Tori has a heart for the people and places of West Texas! With a background in advertising and marketing, extensive training as a professional photographer and artist, and a natural talent for uniting people and implementing systems, Tori has been invaluable to not just the production company, but to the entire So. Bell & Co. organization. You will be sure to see Tori's sunshine sprinkled throughout everything we do.

Syd Bio for web-2.png

Director of Photography:

Born and raised in Andrews, TX. Luke and his wife, Lee, have been involved in professional video production for more than 5 years and currently own and operate their own production company, Filmhunter Media along with Adam Reed. Luke has created video content for a myriad of different industries from full length documentary films to corporate interviews. Across the board, Luke has used his gift to convey stories and emotions through video that leave an indelible and lasting impression.

Prep Assistant & Blog Coordinator

Sydney is an artist, student, and detail expert. She also has extensive experience in the hospitality and event planning industry. On top of  executing the million tiny details of the DIY's, crafts, and design elements needed for every episode, Syd also oversees the organization, photography, and copy for the blog. Sydney's creativity and talent are invaluable for executing every project we take on.

Adam Bio for web.png


After earning his film degree from the University of North Texas, Adam and his wife, Anna moved back to Midland Texas to raise a family.  Four sons and a handful of odd jobs later, Adam finally got the courage to pursue his aspirations of diving head-first into media production full-time, partnering with the incomparable Luke and Lee McDonald at Filmhunter Media.  He has worn many hats over the years, both behind, and in front of, the camera.  One of the most incredible gifts mankind possesses is the ability to engage through art of story, and this is exactly what Adam aims to pursue every day.


Lead Editor:

Raised in Midland, Texas, Alex is currently using his talents in Boise, Idaho as Creative Services Director for Boise Sate University. He is sharing those talents with the Keeping Good Co. Crew for Season 2!

bottom of page